2024 Wine Trends

Hello Wine Explorers!

As we have sipped our way through 2024, the wine world is bustling with intriguing new trends that blend the best of tradition with modern day thinking. Whether you're a seasoned connoisseur or just beginning your wine journey, there's something new and intriguing for everyone this year. Let’s dive into the top trends that are shaping the wine scene in 2024!

The word & wine on everyones lips

This year, sustainability is more than just a buzzword—it's a way of life. While wineries have been embracing regenerative agriculture in the past few years, this trend has only gained traction with recent wildfires, floods, and extreme weather changes. Sustainability is a practice that goes beyond organic farming to rejuvenate and enhance the environment, with some wineries taking it even a step further and making sure that labour is paid to a liveable standard. The result? Healthier vines, happier and more fulfilled staff, and wines that not only taste great but also do good for the planet. So, keep an eye out for these eco-friendly & sustainable labels on the tasting notes that we have next to each bottle instore!

Yes, No & Low is still a thing…

The health and wellness movement continues to influence our drinking habits,and no- and low-alcohol wines are leading the charge. Those pesky Millennials, continues to shake things up!  Millennials are now opting for non alcohol beverages that let them enjoy the party without the next-day regrets. Ask one of our Vine Stylists to help guide you through our No & Low section.

…but so is Premiumization…

The trend of premiumization in the wine industry is becoming increasingly significant as consumers shift towards higher-quality, more expensive wines. This movement is particularly strong among Millennials, who, despite being more moderate drinkers, are willing to spend more on premium products. They appreciate wines that offer unique experiences, such as those from sustainable, organic, or lesser-known regions. The premium wine segment, including both still and sparkling wines, continues to grow even as the broader market faces volume declines. This trend reflects a "less but better" approach, where consumers choose to enjoy fewer but higher-quality wines. Since you can’t always know what is worth paying for, I’d suggest you check out our Discover Your Style Day (Every Saturday 2pm - 5pm). We tend to open some pretty delicious premium wines, this would be a good way for you to try it before you buy it.

Which brings us to… Lesser known regions for better value

Wine lovers in 2024 are increasingly adventurous, eager to break away from traditional regions and familiar grape varieties in their quest for new and exciting flavours. This year, there's a growing trend toward exploring lesser-known grape varieties that bring unique characteristics to the table. These varieties, often overlooked in the past, are now being celebrated for their distinct profiles, offering wine enthusiasts fresh experiences and a chance to expand their palates. As consumers seek out these new flavours, they are also gravitating towards wines that align with broader trends like sustainability and natural winemaking. This exploration is not just about trying something different; it’s about discovering wines that resonate with a modern desire for authenticity and innovation in every bottle. Our style sections help foster the discovery of these new and exciting wines!

It's clear that the wine world is evolving in exciting and meaningful ways. From a deepening commitment to sustainability and the rise of no- and low-alcohol options to the pursuit of premium quality and the discovery of lesser-known grape varieties, there's never been a better time to explore the vast, vibrant landscape of wine. So, here’s to new adventures in wine and cheers to finding your next favourite bottle in this dynamic and ever-changing world of wine!