Selena is our Social Stylist. A graduate of the University of British Columbia – Okanagan, where her affinity for geography led naturally to a passion for wine. She met Nathalie on a wine business trip and fruitful professional relationship soon developed. Selena has completed her WSET Level III designation.
VS: What is a Social Stylist and what is your role at Vine Styles?
SG: I handle all things social media, events and marketing related. I cover everything from posting on our social media platforms (Instagram, Facebook, Twitter) to coordinating and hosting events and everything in between!
VS: What is the most rewarding about your role?
SG: I love running events and seeing people get excited and engaged to learn about wine, beer or spirits, hosting tastings is such a great way to share my passion. On the other hand building a brand on social media is really rewarding in a very different way. I get pretty much free creative reign to expand the Vine Styles brand and what content we put out into the world, I enjoy seeing the feedback. Not to mention waking up every day and going to work for a company you believe in and proud to work for feels very rewarding.
VS: What is something most people don’t know about you?
SG: I’m a competitive powerlifter! It hasn’t proven easy to balance a career in the wine industry with a fairly demanding training schedule and diet but hey – easy isn’t fun!
VS: What is your favorite place to wine and dine in the city?
SG: Can I only pick one? We’re so spoiled to have so many great chefs and bartenders in the city! My most recent favourite is Vero Bistro – I was totally blown away during Big Taste of Calgary and can’t wait to go again!
VS: What is the most memorable moment in your career so far?
SG: So far I’d have to say the BC VQA industry tour. It’s actually where I met Nathalie! At the time I was still quite new to the industry so it felt really good to be asked to join a tour of some of BC’s best wineries with some of the best palates in Calgary’s wine industry. I was a sponge the entire trip, trying to soak up as much as I could from the industry pros and winemakers we met.
VS: What is success to you, and how do you overcome challenges in your life?
SG: Success, to me, is balance and happiness. Like so many young professionals I’m constantly contending with the plague of being busy. The wine business comes with irregular hours, plus a stacked training schedule a diet that needs to be kept up with, and somewhere in there finding time for friends, family and myself. I’m constantly trying to strike a balance of all the things I love and once I can maintain that I’ll feel successful, for now I enjoy the chaos!
When I’m faced with a challenge I’m the type of person to put a lot of thought into a plan of action, like a lot. I think it through from every angle, outweigh pros and cons of each and then choose a route and go after it.
VS: If you could learn to do anything, what would it be?
SG: While a lot of people my age have baby fever I seem to have caught home ownership fever. I’m hoping to buy my first home this year and with that I’d love to learn to do some home renovations! I really admire people who can fix things and work with their hands to create something.
VS: When you have free-time away from the store, how do you pass the time?
SG: If I’m not in the store or the gym, it’s more than likely I’m home relaxing with some wine or whiskey and a book or out enjoying brunch somewhere.
VS: Tell us about the best wine you tried so far in 2016?
SG: So far I’d have to say it was the 2007 Kripta Vintage Cava from Aguisti Torello. I was thrilled to taste so much complexity and depth from a Cava, if I had been blind tasting I’m sure I would have guessed it was a vintage Champagne. Amazing stuff!
VS: Where is your next planned trip?
SG: I am so excited to be taking off to Austin, Texas this summer! I have heard nothing but amazing things about the food, drink and music in the city, despite it being late June and insanely hot down there, I think it’s going to be such a memorable trip!
VS: What are you most proud of in your life?
SG: Since it’s pretty fresh on my mind right now: I finally received my marks from my WSET III Advanced wine course just last week and earned a pass with distinction!
VS: Which one of the Vine Styles’ ‘styles’ do you feel represents you best and why?
SG: I’d have to say Smooth. It’s certainly the style I gravitate to the most for my personal consumption. To me, it’s the best of both worlds – balanced. Like me, the smooth style is just intense when it needs to be but can also be more refined, it’s always a crowd pleaser!
VS: Last, if you would have to live the rest of your life with just one grape varietal, what would that be and why?
SG: I think I’d go with Grenache, like it’s a question, I’d definitely go with Grenache! It’ such an amazing grape than can be produced in so many ways. Smooth Spanish expressions, dense with flavour to more subtle offerings like Cannonau and of course fruity rosés, I’ll never have enough Grenache!
Interested in booking an event with us? Email Selena!